Company
About the Brand
话说品牌
RedBank红岸，一颗匠心，一座创意银行，以储存的优质创意为客户带来生意增值。中国广告协会会员，知名创意热店，2022年红点最高荣誉(Brands&Communication Design，reddot: Best of the Best)中国大陆唯一至尊奖， 2020年世界品牌协会《年度最佳整合代理公司》，2019年《年度最佳创意代理公司》排名TOP10，2019年釜山国际广告节中国唯一金奖。RedBank红岸以跨界融合，打破传统思维和传播方式，为品牌带来全方位的创意和传播体验；缩减国际广告公司中繁余流程、庞杂人力，去除制造障碍的沟壑，达到真正意义上深度垂直的“一站式”创意产业链整合。其次，除生意之外，RedBank红岸也会用创意助公益，汇聚力量为社会创造更多可能。让创意变得更加纯粹，做更有意义的事情，正是RedBank红岸创始人的初心。
RedBank, taking“Ingenuity, a Creative Bank”as its core tenet, adds value to clients' business with stored quality ideas. RedBank is a member of China Advertising Association and a famous creative hot shop. It was the winner of the“Brands & Communication Design”and the only winner of the“Best of the Best”of the Red Dot Awards in mainland China, the winner of the “Annual Best Integrated Agency 2020”of the World Brand Association and one of TOP 10 of the “Annual Creative Agency 2019”, and the only Chinese winner of gold award of AD STARS 2019 in Busan. Adhering to cross-boundary integration, RedBank breaks through the traditional way of thinking and communication to bring all-around creative ideas and communication experience to brands, cut down on the complicated processes and manpower in international advertising agencies and fill in the gaps that produce barriers, truly realizing vertical, in-depth“one-stop”creative industry chain integration. Moreover, besides business, RedBank also engages in helping promote public interest with creative ideas, and gathering power to create more possibilities for society. It is the original intention of RedBank's founders to make creativity more pure and engage in more meaningful things.
红岸创意整合机构，是国际一线的品牌咨询&数字营销&传播策略三位一体的综合解决方案提供商，旗下办事处主要位于北京、上海、法国、德国等。业务范围包括：
一：品牌管理咨询（品牌DTC营销策略；企业/品牌诊断、评估、解决方案；品牌战略/品牌文化/品牌价值/品牌IP/品牌VI；品牌升级及品牌塑造视觉/传播系统打造等）。
二：全域营销（基于大数据的品牌/产品传播现状分析、解决方案；品牌传播策略及创意策划输出；品牌跨界互动营销/内容营销/电商营销/事件营销；品牌媒介策略及资源组合建议等）。
三：产品营销（新产品市场导入；已上市产品升级/更新；产品诊断与评估/产品定位/产品包装/产品营销传播等）。
RedBank Creative Integrated Institution, is a first-tier international integrated solution provider integrating brand consultation, digital marketing and communication strategies, with offices mainly in Beijing, Shanghai, France and Germany. Its business scope covers:
1.brand management consultation (brand DTC marketing strategies; enterprise/brand diagnosis, assessment and solutions; brand strategies/brand culture/brand value/brand IP/brand VI; brand upgrade and branding visual/communication system building, etc.);
2. Uni Marketing (big data-based brand/product communication status analysis and solutions; output of brand communication strategies and creative plans, brand cross-boundary interactive marketing/content marketing/e-commerce marketing/event marketing; brand medium strategies and resource combination suggestions); and
3. product marketing (new product launching, upgrade and renewal of launched products, product diagnosis and assessment/product positioning/product packaging/product marketing and communication, etc. ).
2022年德国红点BEST OF THE BEST中国区唯一至尊奖，2019年釜山国际广告节中国唯一金奖，2019《年度最佳创意代理公司》排名TOP10，2020年世界品牌协会《年度最佳整合代理公司》，2021年德国IF奖及德国设计师大奖，2018-2021近三年所获国内外知名奖项，其中包括戛纳、伦敦LIA、ADC、ONESHOW、釜山广告节、华文金像奖、龙玺、中国广告节长城奖、中国4A创意奖共计百余座左右。
The only winner of the“Best of the Best”of the Red Dot Awards in mainland China, the only Chinese winner of gold award of AD STARS 2019 in Busan, TOP 10 of the“Annual Creative Agency 2019”, the“Annual Best Integrated Agency 2020”of the World Brand Association, iF Design Award 2021 and the German Designer Award 2021. RedBank received more than a hundred awards at home and abroad in recent three years (2018-2021), including awards given by Cannes Lions Advertising Campaign, LIA, ADC, ONESHOW and AD STARS in Busan, Times Asia-Pacific Advertising Awards, Longxi Awards, China Great-Wall Advertising Awards, the Association of Accredited Advertising Agencies of China, etc.
主要客户
RedBank红岸秉持以创意驱动生意，“一颗匠心，一座创意银行”的宗旨，斩获许多国内外创意大奖的同时给客户带来更多的品牌价值。除了赢得中国广告协会（长城奖、黄河奖、中国广告论坛等）、蒙牛（蒙牛14家分公司产品策略、包装定位、设计代理：酸酸乳、乳此气质、奶特、纯甄、未来星、早餐奶等）、五粮液（产品策略、数字化营销，双微运营）、三元（母品牌以及三元奶粉全案策略）、天士力（品牌升级及视觉系统打造）、安心互联网保险、阿卡索在线英语教育全案创意及传播业务，RedBank红岸还与奇虎360、迪拜伊玛尔、新东方、宝马、奥迪、一汽丰田、卡地亚、莱绅通灵、51TALK、都市丽人、AMIRO、天津泰达、中国通新等数十家国内外品牌客户成为紧密的营销创意伙伴。
Adhering to the tenet of boosting business with ideas and“Ingenuity, a Creative Bank”, RedBank has won many domestic and international creative awards while bringing more brand value to clients. In addition to winning clients including China Advertising Association (the Great-Wall Award, the Yellow River Award, China Advertising Forum, etc.), Mengniu Dairy (product strategies, packaging positioning, design agency of 14 branch companies of Mengniu: SSR, Ruciqizhi beverage, Naite, Chunzhen, Weilaixing, breakfast milk, etc.), Wuliangye (product strategies, digital marketing, WeChat & Weibo operation), Sanyuan Dairy (parent brand and full case strategies of Sanyuan milk powder), Tasly (brand upgrade and visual system building), Anxin Property& Casualty Insurance Co., Ltd., ACADSOC (full case creative ideas and communication), RedBank has also become a close creative marketing partner with dozens of domestic and international brand clients like Qihoo 360, Emmar Dubai, New Oriental, BMW, Audi, FAW Toyota, Cartier, Leyshin, 51TALK, Cosmo Lady, AMIRO, TEDA Tianjin and China Tongxin.