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对于RedBank·红岸,联合创始人&首席执行官马千里表示,“Bank”乍听起来像一家银行,其实我们是用创意为客户带来更多增值的可能,从某种意义上是一致的。RedBank·红岸也并没有设定自己是一家广告公司,它以跨界融合,打破传统思维和审美方式,为品牌带来全方位的感受和体验;并且缩减国际广告公司中繁余流程、庞杂人力,去除制造障碍的沟壑,达到真正意义上深度垂直的“一站式”创意产业链整合,其次,通过本土化思维、国际化视野,打造最具洞察和实效的创意机构;除生意之外,RedBank·红岸也会用创意助公益,汇聚力量,为社会创造更多可能,而这些都无关乎金钱。让创意变得更加纯粹,做更有意义的事情,正是三位创始人的初心。“一切创想之可能,皆达梦想之彼岸”,RedBank·红岸因此而来。

RedBank·红岸的未来,几位创意人坦言,很多事情的未来我们都无从推断和妄言,但我们相信创意在当下的中国已经有了合适的土壤,而这个养分会给予这些创意更多生命,去成就更好的作品,更好的生意,以及更好的生活。而我们只要并肩合力去创造令人向往的创意环境,深化每一位创意人的归属感和认同感,营造不拘一格,天马行空的创意氛围,激发超级的Big Idea,打造行业“内容级广告”,至于未来就交给未来本身好了。

无论大公司还是小而美的创意热店,能为客户解决实际问题的公司才是好公司,RedBank·红岸也会持续保持创意热店的“一致性和连贯性”,去处理好每一个不应被遗忘的细节,并且协同客户一起在瞬息万变的营销生态中找到自己的位置。

As for RedBank, Founder & CEO Marwin Ma addresses that “Bank” sounds like a bank originally, and in fact, we are using our creations to bring more added values for our customers, and it is the same to some degree. Redbank has never set itself as an advertising company, in combination with crossover, it breaks the traditional thoughts and aesthetic methods to bring comprehensive feelings and experiences for brands; in addition, it deduces superfluous flows and numerous and jumbled workforces, gets rid of barriers making gullies to realize the real vertical depth “one-stop” innovative industry chain integration. Secondly, it creates the creative institutions with the deepest insights and greatest efficiency through localization thoughts and international horizon; Except for doing business, RedBank also makes use of creations to help the public, converges power and creates more possibilities for the society, whereas all of which are none of money. To make creations purer and do more meaningful things is the original aim of its three initiatives. “All creation possibilities can reach the bank of our dreams” and that’s why the name of RedBank comes into being.

As for the future of RedBank, these creative artists say frankly that we can not infer and judge casually the future of many things, but we believe that creations have gained proper soil in China nowadays, whereas this nutrition will bring these creations more lives to create better works, meanings and lives. As long as we create the desirable creative environment shoulder to shoulder, deepen the loyalty and sense of identification of each creative person, create an unrestrained creative environment, activate super BigIdea and foster the industrial “content level advertisement”, then as for the future, whatever will be will be.

No matter it is a large company or a little but beautiful creative hot shop, those can solve the practical issues for customers are good companies. RedBank will continue to keep the “consistency and continuity” of the creatibe hot shops to deal with each details that should not be neglected well, and then in cooperation with our customers to find their positions in the rapidly changing marketing ecology.

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