As for RedBank, Founder & CEO Marwin Ma addresses that “Bank” sounds like a bank originally, and in fact, we are using our creations to bring more added values for our customers, and it is the same to some degree. Redbank has never set itself as an advertising company, in combination with crossover, it breaks the traditional thoughts and aesthetic methods to bring comprehensive feelings and experiences for brands; in addition, it deduces superfluous flows and numerous and jumbled workforces, gets rid of barriers making gullies to realize the real vertical depth “one-stop” innovative industry chain integration. Secondly, it creates the creative institutions with the deepest insights and greatest efficiency through localization thoughts and international horizon; Except for doing business, RedBank also makes use of creations to help the public, converges power and creates more possibilities for the society, whereas all of which are none of money. To make creations purer and do more meaningful things is the original aim of its three initiatives. “All creation possibilities can reach the bank of our dreams” and that’s why the name of RedBank comes into being.
As for the future of RedBank, these creative artists say frankly that we can not infer and judge casually the future of many things, but we believe that creations have gained proper soil in China nowadays, whereas this nutrition will bring these creations more lives to create better works, meanings and lives. As long as we create the desirable creative environment shoulder to shoulder, deepen the loyalty and sense of identification of each creative person, create an unrestrained creative environment, activate super BigIdea and foster the industrial “content level advertisement”, then as for the future, whatever will be will be.
No matter it is a large company or a little but beautiful creative hot shop, those can solve the practical issues for customers are good companies. RedBank will continue to keep the “consistency and continuity” of the creatibe hot shops to deal with each details that should not be neglected well, and then in cooperation with our customers to find their positions in the rapidly changing marketing ecology.